MARKET RESEARCH OFFICER

POSITION TITLE :­ MARKET RESEARCH OFFICER
DEPARTMENT : SALES/MARKETING

PURPOSE :
Under
the general guidance of the Director of Marketing. responsible for the
research and prioritizing of income leads and special target markets as
assigned.
Report directly to the Director of Marketing with assistance from the Director of Sales.

RELATIONSHIPS :

1.Reports Directly to Marketing Director/Director of Sales.

2.Interacts with other Sales Managers/Executive within the hotel and other hotels and Regional offices.

3.Maintain high profile within all Clients dealings with his/her Marketing area.

4.Interacts with individuals outside the hotel within his/her marketing area including. but not limited clients.

DUTIES AND RESPONSIBILITIES :

1.Research all assigned leads and establish classification on weekly basis.

2.Prioritize leads for follow up.

3.Assign "Immediate action"leads to appropriate Sales Manager.

4.Establish trace system for follow up of in-active leads.

5.Update Client files when applicable with current information.

6.Responsible for maintaining lead ledge.

7.Send lead referrals to other Best Western International properties and Regional offices.

8.Responsible
for tracking and tracing performance of the Sales Staff on Monthly
basis and to report any discrepancies to the attention of the Marketing
Director.

9.Secure periodical reports on Commercial Accounts and
Travel Agents from Sales Department PC System for evaluation and
analysis of individual account performance.

10.Assist Marketing Director in tracking performances of individual sales person on servicing the accounts.

11.Perform related duties and special projects as assigned.